Prof. Dr. Dr. h.c. Bert Rürup
In Greek mythology, Persephone is the goddess of spring, fertility and queen of the underworld.
The daughter of Zeus and Demeter was captured by Hades, god of the dead, and abducted into the underworld. Upon discovering this, her mother and goddess of agriculture, in grief and despair, stopped the growth of all vegetation on earth. Zeus, unwilling to let the earth die and forced by Demeter, commanded Hades to release Persephone to her mother. After some bargaining it was agreed that she returns to the surface for eight months a year – the fertile period – and rules at Hades’ side for four months. This brought the world the seasons of the year which symbolize the cycle of life.
Transferred to finance, Persephone figuratively stands for the balance of risk and return – none of which could exist without the other. Being the queen of the underworld (Risk Management) is one side of the goddess of prosperity (capital growth/ return). In this spirit, the company Persephone offers her services in all quantitative and risk management concepts to accelerate growth and financial prosperity.